Microsoft and Apple are fighting for mindshare of the consumers as both companies are roll out to upgrade their operating systems at the end of this year.
Apple showed Worldwide Developers Conference by Snow Leopard on Monday, the next main version of Mac OS-X. Apple has been very open about the fact an under-the-hood maintenance release, focusing on performance enhancements to the OS.
Windows-7 is basically Microsoft’s maintenance release for Vista, which according to many accounts was a failure for the company. “It’s really doesn’t matter the degree of the rewrite in the operating system. “The key is the consumer benefit.”
In early testing of Windows-7 its to bear out improvements in the operating system, Microsoft is coming with a very bad consumer experience with Windows Vista. That is not a minor obstacle for it to overcome.
Microsoft will fight with the industry perception that Windows-7 is just Vista with a few fixes. Which lead to slower adoption of the new operating system out of the gate.
Mac OS-X Leopard was a solid release, filled with features. Overall, Leopard had comparatively few problems throughout its life cycle. Apple on the other hand is coming off one of the most successful operating system launches in the company’s history.
Apple doesn’t have to fight off to negative perception from its users/the industry. Macs have been selling better than ever and there is no sense in slowing down anytime soon.
Apple sells its new OS for $129. That’s a flat fee. Everyone gets the same version that contain all features and enhancements. However, Leopard users will be offered an upgrade to Snow Leopard for $29. Microsoft is releasing its upgrade pricing, but it is expected to be much higher.
“The OS war is on in a big way,” Charging $29 won’t win Apple any converts, but Microsoft is going to look really bad with its upgrade pricing.
It’s obvious that Microsoft has a much bigger channel to push Windows-7 to customers, but we’ve seen with the Vista release that doesn’t always mean success for an operating system.
Apple is coming from a strong position with Mac OS-X Leopard, so its newest Snow Leopard release should be very strong.
Apple’s Snow Leopard is expected to dispatch in September. Microsoft will release Windows-7 in October.