Microsoft sold 28 million Xbox 360s games units in 2008
Microcoft Xbox 360
Microsoft sold 28 million Xbox 360 video game console units in 2008, expanding the Xbox’s lead over rival Sony Corp’s PlayStation 3 console in worldwide unit sales, the company said on Monday.
Xbox 360 product management director Aaron Greenberg said 2008 “was our biggest year ever in Xbox history” despite this global economy that’s battered U.S. retailers this past holiday season.
Rising unemployment has dented U.S. consumers’ purchasing power & most retailers have posted dismal sales results in recent months.
Despite problems by some publishers, the video game industry overall has bucked the trend as market researcher NPD said video games sales rose 10% and totaled $2.91 billion in November, proving consumers were still spending on video games at the beginning of the holiday season despite the sour economy.
Online consumer spending on Microsoft’s Xbox Live online service increased 84% year-over-year and members of the Xbox Live community rose to over 17 million members in the year 2008, the company said. Consumers have spent over $1 billion on Microsoft’s Xbox Live online service since its launch for the 360 in 2005, according the Microsoft.
Greenberg noted “the $199 price point (of the Xbox 360) was really critical to our success this holiday.” Microsoft cut the U.S. price of its entry-level console in September to $199, or $50 below Nintendo Co Ltd’s Wii console.
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